Taboola, a startup that sells sponsored web and Internet video content recommendation services, has raised $117 million in funding led by Fidelity with participation from Advance Publications (parent of Condé Nast), Comcast Ventures, Yahoo Japan and others.
Headquartered in New York City with R&D in Israel, Taboola also has offices in Pasadena, London, and Bangkok.
The Series E round brings Taboola’s total capital raised to $157 million. Others that joined the round include existing investors Marker LLC and Steadfast Capital and new investors Carlo De Benedetti, chairman of Italian media conglom Gruppo Editoriale L’Espresso, and Groupe Arnault, which is the majority shareholder of LVMH.
Taboola is a leading discovery platform, serving over 200 billion recommendations to over 550 million unique visitors every month on some of the Web’s most innovative publisher sites, including the Daily Mail, Hearst Magazine sites, USA TODAY, Business Insider, and The Weather Channel. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetise their traffic, and distribute their content to drive high-quality audiences.